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We specialise in helping businesses streamline the way they work, offering both strategic advice and hands-on delivery.

So, why do we do what we do?

The way we work has changed dramatically over the past decade, and the pace will continue to accelerate.

New technologies, shifting markets, and evolving expectations are reshaping how businesses operate. To stay ahead, they need to be more connected, adaptable, and responsive.

We help our clients establish or refine their ways of working with tailored solutions that blend proven methodologies with our hands-on expertise.

The result? A streamlined, connected, and responsive organisation that benefits both its people and its business.

Looking across Lake Wakatipu, over Kelvin Heights with the Remarkables Mountains in the background.

Our story, so far…

The Tribe was born in the beautiful Queenstown Lakes, surrounded by mountains and with a strong sense of community, this environment has shaped our values and approach to business.

Our brand, The Tribe, represents a community of like-minded individuals, and is built on the principle that people are at the core of everything we do.

Over the years, we've adapted our offerings to meet our clients' evolving needs, and as we grow we remain true to our people-centric approach.

We’ve worked with like-minded organisations who share our commitment, and we’re proud of the relationships we've built along the way. We’re confident in our ability to create positive change, and we’re excited to see the difference we can make - together. 

Sacha, founder of the Tribe.

Meet Sacha Adair, our Director

Drawn to Queenstown's adventurous spirit and outdoor lifestyle, Sacha made the shift from city life to pursue her passions for skiing and healthy living, and to start a fresh chapter in her career.

Having worked with a range of organisations in Auckland, Sydney, and London, she recognised that many businesses were held back by outdated or rigid models that prioritised processes and tools over people.

This insight led Sacha to start The Tribe, challenging conventional business models and shifting the focus to a people-first, adaptive way of working.

Sacha is passionate about building strong relationships and believes that when people thrive, businesses thrive – which is at the heart of everything The Tribe does.